For\nthe most part, social media emphasises the \u2018nowness\u2019 of their interactions. A\ntweet is no sooner posted than it\u2019s buried under an avalanche of fresh content.\nOther platforms, like Instagram, don\u2019t even allow you to pre-schedule posts.\nHowever, that doesn\u2019t mean that your every post should be a spur-of-the-moment\naffair – far from it. Having a detailed plan of exactly what you\u2019re going to\npost and when is essential. You need to consider exactly what you\u2019re going to\npost, where you\u2019re going to post it, when your post will go out and what\naudience you\u2019re targeting.<\/p>
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<\/figure><\/div>\n\n\n\nChoose\na network<\/strong><\/p>\n\n\n\n The\nchoice of social media is extensive and getting longer all the time. The big\nones are Facebook and Twitter, but there\u2019s also Instagram, Pinterest, Snapchat,\nLinkedIn, Reddit and more. Each has a specific audience or specialises in a\nspecific type of content, and not all of them will be appropriate for you.\nFacebook is a good all-rounder and should probably be on any marketing\nstrategy, but you might choose to ignore some of the others to focus on those\nmost used by the sort of people who\u2019d be most interested in your event.<\/p> Build\nyour social presence<\/strong><\/p>\n\n\n\n A\nlot of people – not just events organisers – forget that the essential feature\nof social media is that it is social. If you just use it as a distribution\nnetwork, your posts will get limited interaction and, therefore, limited\nexposure. Instead, you need to make sure that your profile is detailed and\ninformative and that you interact with people. This will create a conversation,\nwhich will create a buzz which will improve the effectiveness of your\nmarketing.<\/p> Be generous<\/strong> <\/p>\n\n\n\n Social media users appreciate getting something a bit extra, so be generous with your available resources. Give behind-the-scenes peaks at the organisation of the event, post photos and videos of previous events, give snippets of what they can expect this year. Give people a taste of what you\u2019re offering and they\u2019ll come back for more. Just give them a price tag and they\u2019ll walk away. <\/p>\n","protected":false},"excerpt":{"rendered":" Social Media has rapidly gone from a way of sharing goofy photos with your friends to one of the most powerful marketing tools in the world. While you can choose to ignore it and depend on alternative methods and techniques, a few simple guidelines can help you to harness the amazing power of platforms like…<\/p>\n","protected":false},"author":1,"featured_media":608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[5,3],"tags":[84,112],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/phuketmeetingconference.com\/news\/wp-content\/uploads\/2019\/04\/Main-Pic_Blog_Temp.jpg?fit=1200%2C717&ssl=1","jetpack_publicize_connections":[],"yoast_head":"\n
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